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Note - The project showcased below is strictly under the rights and property of Xtendr Technologies Pvt Ltd. This project is not LIVE yet.

Scroll to Meet the characters

Brief

To create a captivating augmented reality character that resonates with your audience and aligns with the company's brand.

Target Audience

In the growing age of technology, Augmented Reality (AR) is rapidly gaining prominence. This innovative technology is captivating audiences of all ages, particularly Gen Z and Gen Alpha, who are eager to explore the immersive world it offers.

AR is ushering in a new era of storytelling, where digital content seamlessly blends with the physical environment, creating unforgettable experiences.

~ Early Concept

Creating an individual who is a playful, mischievous character, embodying a essence of urban cool.

It is an explorer, who enjoys getting on different adventures. Its most prized possession is a cutting edge gadget that allows him to teleport itself to various digital realms. It is a character with minimal details and gamified(gamer-like) look.

Pre-Production

On the basis of the early concept, we derived on two probable directions for the character explorations.

01a References D01_TM.jpg

01a References D02_TM.jpg

Here are the reference designs for the eyes in each direction.

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Ref Direction 02.jpg